Topic 3: OrganisationalCommunication in Education

Organisational communication in education shares many similarities with other types of organisational communication such as business, notably, the need for clear messaging, audience focus, and timely communication. However, it is also unique, namely because of:

  • The stakeholders: Educational organisations typically have a wider range of stakeholders, including teachers, students, parents, administrators, and community members. Other types of organisational communication, on the other hand, are more typically focused on customers, shareholders, and employees.
  • The goals: The goals of educational communication are focused on promoting learning, student achievement, and community engagements opposed to focus on promoting sales, profits, and customer satisfaction.
  • The regulations: Educational organisations are subject to a variety of regulations and policies related to issues such as student privacy, academic standards, and accreditation versus regulations related to advertising, product safety, and intellectual property.
  • The tone: The tone of educational communication is typically more formal and focused on academic achievement and community engagement in comparison to more informal and focused on building relationships with customers and employees.
  • The media: Educational communication typically relies on a range of media, including face-to-face meetings, email, newsletters, social media, and websites, while other organisations may also include advertising, marketing materials, and other forms of mass media.