Topic 6: Communication metrics and KPIs

Communication metrics and Key Performance Indicators (KPIs) are important for evaluating and measuring the effectiveness of communication efforts within an HEI. Here are some commonly used communication metrics and KPIs:

  1. Student Engagement: Measure the level of student engagement and satisfaction through surveys, feedback, or pulse checks.
  2. Message Reach and Impact: Determine the reach and impact of key messages within the HEI.
  3. Communication Effectiveness: Evaluate the effectiveness of communication campaigns or initiatives.
  4. Alignment with HEI Goals: Evaluate how well communication efforts align with the HEI’s strategic goals and objectives.
  5. Crisis Communication Metrics: During crises or emergencies, monitor metrics related to crisis communication effectiveness, such as response time, accuracy of information, employee perception of crisis communication, and employee compliance with crisis protocols.
  6. Training and Development: Measure the effectiveness of communication training and development programs through metrics such as participant satisfaction, knowledge retention, and application of learned skills in daily communication.

It’s important to select metrics and KPIs that align with the HEI’s objectives, and communication strategy. Regularly reviewing and analyzing these metrics can provide insights into areas that need improvement and help optimize internal communication practices.